Collaborated with CNN iReport to create an event-based social scavenger hunt. We assigned users five photo challenges at the Flux event. They uploaded their photos on Instagram using hashtags specific to the assignment. The photos were then projected onto a building where participants could stop by the iReport booth and see their photos.

  • CNN Politics: Jul 22, 13

    Social page for CNN mobile web during the Presidential Inaugurations. Utilized geo-location function, customized Twitter feed, and a way for users to submit and publish photos to the site.

  • iReport: Jul 22, 13

    CNN iReport invited users to submit photos of their shadows using their CNN app and hashtags via Twitter. The end product was this: http://bit.ly/139PDbP

  • CNN Mobile: Jul 22, 13

    The One-Day mobile photo challenge asked users to submit their best photos from Spring and Fall. This generated enough photos to create a sizable gallery on CNN.com that had a very high click-through rate.

  • Our Mobile Society: Jul 22, 13

Our Mobile Society, a network-wide social and mobile campaign, launched using various tactics for promotion including social tactics such as polls, creating customized Twitter feeds and using television to enhance social engagement.

  • CNN Politics: Jul 22, 13

    CNN users were asked to share their “I Voted” stickers via Instagram which were then fed into the CNN.com mobile site home page and ultimately promoted CNN’s Open Story here. http://bit.ly/15de0IX

  • Aiming for Gold: Jul 21, 13

    Engaged viewers for the London Olympics via special mobile site.